Celebrity Stew
by Leo Pearlstein
ISBN: 0971130604 (hardcover)
$ 23.95
$ 8.95
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Celebrity Stew
by Leo Pearlstein
Leo Pearlstein celebrated his 50th year in the public relations business in 2000. He's become known to many as America's unofficial "king of culinary public relations." He pioneered the genre by helping create many of talkshow TV's most memorable segments, such as with Steve Allen and Dinah Shore. He also created publicity opportunities many of America's favorite movie stars like Mickey Rooney, Abbott & Costello, Bob Hope, Groucho Marx and Vincent Price, among a host of other celebrities.
Pearlstein started his working life in his parents' grocery store in Los Angeles. He was an award-winning student and one of the earliest marketing graduates from the University of Southern California.
In the late 40's, he went to work for Jenkins & Large, a Los Angeles advertising and public relations agency owned by movie star Eddie Bracken, as well as working with Bracken Television Productions.
Bracken disbanded the company in 1950, giving Pearlstein the opportunity to take his food accounts with him and open his own agency, Lee & Associates.
Scores of stars have since participated in his brand of publicity that benefits products and celebrities equally. Today, the innovative agency continues to thrive, specializing in public relations, marketing and advertising. He loves his work, and it shows.
In a recent interview, Eddie Bracken summed up Leo Pearlstein rather neatly, saying, "You could tell right away that there was something special about Leo."
